Monthly Archives: July 2013

PPC: Mobile Ads Driving Traffic

Posted on July 30, 2013 by vanwestmedia

Smartphones used to be owned by only businesspeople and maybe 10% of the average population. Now, about 80% of the people in the U.S. have a smartphone. This device, with online data and every social … Continue reading →

Royal Family Branding

Posted on July 29, 2013 by vanwestmedia

Branding is a strategic method of marketing. It involves creativity and strong influence for your audience. A name can either make or break you as a brand and the Royal Family has really made their ma … Continue reading →

Animal Health Center REVAMPED

Posted on July 25, 2013 by vanwestmedia

As a state-of-the-art, family-owned veterinary hospital in Westchester, the Animal Health Center has come a long way. What started out as a local vet has now flourished into a large hospital with over … Continue reading →

Royal Baby Social Commerce

Posted on July 24, 2013 by vanwestmedia

Oreo has been on top of its game in the social network of real-time Twitter marketing since the Super Bowl blackout. As Kate Middleton was in labor, Oreo, once again, had another tweet to market the b … Continue reading →

The 6 Cs of Social Commerce

Posted on July 22, 2013 by vanwestmedia

Social commerce is making a boom in this industry. First, there were the three Cs of e-commerce. Then, social media made its way into the e-commerce system and an additional three Cs were added to the … Continue reading →

Rolling Stone Slammed For Boston Bomber Cover

Posted on July 18, 2013 by vanwestmedia

From a topless Janet Jackson to a stylized image of Charles Manson, Rolling Stone has never been afraid to release provocative or controversial covers but have they gone to far this time? The recently … Continue reading →

Posted in Digital Advertising, In the News, Social Media

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Children Unaffected By Controversial Cheerios Commercial

Posted on July 17, 2013 by vanwestmedia

Children are so innocent and are led through the influence of others. Many blame the media for such things but in actuality, it is from their elders and those around them. A Cheerios commercial includ … Continue reading →

Rebranding “Yo Mama” Into A Compliment

Posted on July 16, 2013 by vanwestmedia

In light of the previous commercials K-Mart released transforming crude humor including "Ship My Pants" and "Big Gas Savings", the brand continued down that similar path with a twist on the popular "Y … Continue reading →