Monthly Archives: May 2013

Marketing to Share Your Happiness

Posted on May 31, 2013 by vanwestmedia

For years, Coca-Cola has been marketing happiness through their products, ensuring that feeling when consuming Coke. With this marketing technique, they also promoted sharing the product with others t … Continue reading →

The Next Media Evolution: YouTube Channel News

Posted on May 29, 2013 by vanwestmedia

Online media and news spreads faster than on any other network including television and print media. This is due to the versatility of its nature. Anything online can be seen on a desktop or on mobile … Continue reading →

Anything Goes During MDW

Posted on May 27, 2013 by vanwestmedia

Memorial Day weekend marks the beginning of summer, adventure and endless possibilities. The start of summer brings positivity to everyone. They are more willing to spend money, try new things, replac … Continue reading →

The Future of Blogging

Posted on May 24, 2013 by vanwestmedia

Everyone has an opinion. Everyone has a voice. Blogging makes it heard. The execution of the concept is simple but what is the psychology behind it? There are many levels of this process. Creativity. … Continue reading →

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FREE Premium Content Upgrades

Posted on May 22, 2013 by vanwestmedia

Mobile users know the annoyance of having ads invade your applications but paying for a premium app seems unnecessary as well. Advertisers have decided to work with customers in this process by viewin … Continue reading →

UberAds: Targeting Smartphone Users Through Social Media

Posted on May 20, 2013 by vanwestmedia

As the amount of smartphone users skyrocketed over the past few years, advertisers saw this as an advantage. With internet usage on the go, ads out in the world on billboards, posters and subways are … Continue reading →

Don’t Burn Your Brand In Public

Posted on May 15, 2013 by vanwestmedia

Brands always want customer awareness but how much is too much? Through social media, the connection between a company and its audience becomes a personal one. You are able to read each other's thoug … Continue reading →

Vine: Quirky, Playful Marketing

Posted on May 13, 2013 by vanwestmedia

A few nights ago, my friends and I gathered together in the local Starbucks and started raving about the newly popular smartphone app, Vine. With six seconds of entertaining potential, I looked throug … Continue reading →