Month: January 2013

NYC Buildings Pursue Online Market

January 4, 2013

The New York City real estate field enters the online market as many start-up companies are growing exponentially through web advertising. By creating sites with sleek and modern looks, new buildings can compare their sites to those of the elite multi-million dollar condominiums. This notion brings clients to perceive them in the same light as those prominent in the market already, giving them the necessary push in today’s economy.

Lunch with brokers used to top off handing out brochures and having powerpoint slides but the web brings so much more to the plate. From dynamic video tours to high-quality imagery, clients can feel like they are there standing in the actual building while in the comfort of their own home. These advancements in technology are mind-blowing and give clients the ability to search through several buildings at the same time for comparisons. Introducing buildings to the public rather than just on an individual basis also drives the market and brings in more clients.

Established buildings don’t need to enter the online advertising world or rebrand/modernize their look and feel as they already have a rooted association to their name and building. With the economy in such a rut, these online marketing tactics are necessary for new buildings that are starting from the bottom-up. Without this kind of advertising, it would be hard to make it in this world today. New buildings need to bring themselves out into the world and these new eye-catching sites are the way to go.

Top Marketing Strategies in 2013

January 2, 2013

http://www.car.org/3550/100769/MediaKit2013_cover2.jpgMarketing strategies change constantly to adhere to audiences, depending on what they are demanding. Ways to advertise a company are endless but after careful consideration of consumers and their responses within the past few months, the trend forecast shows the following are the top marketing strategies for 2013:

1. Don’t just be another brand. Logos and names may bring your company towards audiences but it’s the image brought upon the consumers that makes a difference. What does it mean for the person that is involved with your product? Is it eco-friendly, healthy or classy? Is it considered new or “cool”? Knowing your demographic and the impact your product or services have on them is important to capture your audience. By associating the company to something already trending, sales are more likely to thrive and make it in the industry.

2. Combine forces for cross-marketing. In relation to correlating your company to an image or an already-established brand, one can spend half the cost and reach a larger audience. Brands that compliment each other can collaborate to increase sales for both parties. These opportunities shouldn’t be looked over as success has more of a chance with less risk, bringing the best of both worlds to this strategy.

3. Redeveloping the company image. What’s in this year may not be what’s in the following year. It’s important to rebrand your company image to pertain to the trends of the time being. The image needs to be visually relevant for audiences to spend their money on the product or service. It doesn’t have to be a complete rebranding, just a new perspective of the company. By shedding a new light, audiences will look at the product or service in a new manner, giving new opportunities for the company.