Email Campaign

October 22, 2012

Since its voting season, we’ve all been getting a ton of emails.  We’re not going to talk about who we’re voting for but we will say that campaign sends us about five emails per day from former Presidents, pop stars, First Ladies, and more.  These emails are always gracious, brief, respectful and direct.  Pretty great practice for an email campaign. Final tip you can take from this campaign?  Timing is everything.

Continue reading “Email Campaign”

Great Call-To-Action

October 18, 2012

It’s no surprise call to actions increase your customer conversion rate.  Why?  People enjoy (and need) motivation.  Call to actions are great!  Use them often.

If you’re already on the call to action train, make sure you’re doing them effectively.  After all people might be excited to use your product but could get turned off with the wrong language.  Make sure you’re writing well and exciting your readers.  Today’s article will go over the basics to building effective call to actions.

Continue reading “Great Call-To-Action”

App Building

October 12, 2012

If you’re a small business owner you’ve probably been encouraged to or are considering building an app.  You may have already tried out a few.  Your friends and colleagues may have mentioned, “there should be an app for that!”  Chances are if people are saying this sentence  they’re probably right.

Today’s article we’re going to discuss why building an app is probably the smartest thing you’ll ever do.

Continue reading “App Building”

The Mighty List

October 10, 2012

How do people get so much done in one day?  Or a lifetime?  If your days seem long and your goals out of reach, its time to make a list.  Why?  Writing down your goals, brainstorming, and keeping track of your progress is the swiftest path to success…and will help you stay cool along the way.

Get out a (large) piece of paper, pen, and your ideas.  It’s time for some old fashioned list making (also known as effective task management).  These list tips are passed on from Seth Godin, Adam Savage, and our own personal strategies.  Got a pen?  Terrific.  Here we go…

Continue reading “The Mighty List”

What is in a Name?

October 6, 2012

What is in a name?  She wondered the same thing…

Whether you’re deciding the name of your business or the name of your domain, make it fun, communicative and memorable.  Best way to do this?  Brainstorm with your partners, employees, friends and family.  Write down a few names on a mock business card then see which words (and ideas) are attractive to you.  Narrow your choices down to five names.  Be picky.


How do they fly?  Do people like them?  Will they work?  Does another business already own your desired name?  Keep asking.  Keep searching.  Keep going.  Don’t stop.

This piece of the puzzle can be frustrating and daunting, particularly if you’re having trouble finding a name with an available domain.  Never fear, we found a tool we love that helps you find an original and lucrative name for your business and domain.

Continue reading “What is in a Name?”

Worth a Thousand Words

October 3, 2012

In the spirit of educating ourselves, we spent a little more time researching apps that enhance your images online and promote your business in life.

We all know that a picture is worth a thousand words…but a link on an image is worth a thousand new customers.  We found several new tools that can turn your online images into clickable, linkable, convertible tools for your business.  We’re loving these apps that fully functionalize your images…because images is the number one thing we few online.

Continue reading “Worth a Thousand Words”