Happy 25th Birthday to Nike Slogan — “Just Do It”

Posted on July 10, 2013 by tiffany

It was July 25 years ago when Nike released their "Just Do It" slogan by Wieden + Kennedy. Great taglines like "Think Different" by Apple and "Drivers Wanted" by Volkswagon have made the brands what t … Continue reading →

Using Profanity to Build Your Brand

Posted on June 17, 2013 by tiffany

Some people see profanity in media as a negative aspect but then again, what can make an ad more real than adding language that relates to people at one point or another. Marketeers saw the "realness" … Continue reading →

When the Future Recalls the Past

Posted on May 06, 2013 by tiffany

Nostalgia is an emotion that everyone can relate to as the past affects the future. It is a way to bring people together with one common theme that hits home. Advertisers understand the power of emoti … Continue reading →

Thinglink: An Interactive Image Platform

Posted on March 27, 2013 by tiffany

People are more likely to engage with communication through imagery, especially through interactive images. From social media to regular web pages, it is observed that images embedded with videos, an … Continue reading →

OREO: Conquering the World Socially

Posted on March 08, 2013 by tiffany

OREO won the "Social Media Bowl" by shooting out their instantaneous "Dunk in the Dark" ad through Twitter during the blackout. However, this wasn't the first time OREO conquered through social media. … Continue reading →

The New Black: A Color, A Brand, A Symbol, An Idea.

Posted on March 04, 2013 by tiffany

Black. What does that word evoke in you? Is it just a color or does it have more meaning than that? Colors are a sense of language that exceeds any other. They are universally known yet each color can … Continue reading →