Analytics & Optimization
At Van West Media, we truly believe in the power of analytic data. Whether running a website audit or measuring successes, our analytical tracking systems are the foundation of our ability to help clients win. From web advertising to SEO, Van West Media can help with all aspects of your online marketing strategy.
You Can’t Improve If You Don’t Measure
Knowing how users interact with a website provides a lot of valuable data. Gathering and analyzing this data makes it possible to measure the effectiveness of marketing campaigns, expand upon aspects of the website that are successful and address areas that might be under performing. Google Analytics (as well as other tools) provides a wealth of user data including statistics like:
- New & Unique Visitors
- Most Visited Pages
- Average Time On Site
- Bounce Rate
- Traffic Source
Measure Improvements To Boost Performance
Reviewing user data from Analytics provides insight into optimization strategies. Expanding on the pages or topics that user visit most can help drive engagement, improve search engine ranking positions and attract new visitors. Improving areas where users are less engaged can help prevent the loss of visitors, preserve ad budget or change the way related marketing campaigns get executed.
Continuing to measure improvements while leveraging analytics for new insights will help improve the overall effectiveness of a website. Take a look at VWM Client testimonials for more details on how effective analytics and optimization strategies can be.
our capabilities include:
- Social Media Community Management
- Paid Search Advertising
- PPC Advertising
- Content Strategy
- Email Marketing