Crosstex manufactures a wide array of unique and innovative infection prevention and compliance products for the global healthcare industry. Their website needed a complete overhaul to become a fully comprehensive website that would appeal to all of its customers and act as one online destination for all of its newly acquired properties, products, and brands.
The new site design for Crosstex provided an enhanced online portal for accessing information about waterline treatment products, biological monitoring products and services, sterility assurance packaging, and personal protection equipment (PPE) products while providing a robust and manageable online platform from which information and education on its branded products could be fully conveyed. Van West Media redefined the customer experience with a re-engineered information architecture plan on top of a clean and clearly designed user interface to better guide individual customers to their respective industry and brands. In addition to UX design and front-end development work, Van West Media re-designed the entire back-end content management experience on top of Drupal which allows for easy updating of product and specification, news and events, and education and resource areas of the site.
- Website Redesign + Development
- Content Management System
- Information Architecture