72 Poplar is a new residential building in Brooklyn Heights that was acquired by The Daten Group in May 2011. When Van West Media was connected with management of 72 Poplar, the client was starting nearly entirely from scratch. Because the building was newly renovated and there was a need for branding, we began with logo design and branding/marketing materials. From converting architectural plans into presentable floor layouts, our design team provided brochures, signage and a custom website design. The new site combined with use of real estate marketing collateral proved successful for 72 Poplar, as sales were generated immediately and have been climbing ever since.
- Website Design & Development
- Floor Plan Designs