Category Archives: Tech

Using Artificial Intelligence to Engage Consumers

Posted on January 26, 2017 by Jaqueline

2016 was the year we saw Artificial Intelligence (AI) progress from a concept everyone associated with I, Robot to a technology we have begun to use on a daily basis. AI, the development of compu … Continue reading →

Snapchat’s Biggest Threat is its Own Design

Posted on August 23, 2016 by Tiffany

If you think Instagram's new Stories feature looks remarkably similar to Snapchat's feature of the same name, that's because it is. Apparently, it's completely legal to copy draw inspiration from othe … Continue reading →

How Single Page Applications (SPA’s) Can Enhance User Experience

Posted on August 18, 2016 by Tiffany

What Are Single Page Applications? You may have heard someone refer to Single Page Applications recently, it's kind of a buzz phrase right now. But what is  Single Page App, or SPA, and why would yo … Continue reading →

WordPress Updates: Critical or Unnecessary?

Posted on June 15, 2016 by Jaqueline

WordPress updates seem to come out as often as stump speeches during election season. Today we examine how important it is to make sure your WordPress site is up-to-date and running the most current … Continue reading →

Time to Spring Clean Your Local Business Listing for SEO

Posted on May 05, 2016 by Jaqueline

Many companies fail to update their address or complete their information for local business listings. This seemingly minor oversight can negatively impact search presence, and ultimately directly aff … Continue reading →

What’s New With Snapchat

Posted on April 27, 2016 by Jaqueline

The recent Snapchat update has been about a year in the making – but totally worth the wait. The new and improved Snapchat 2.0 released in March 2016 includes features meant to enhance the experienc … Continue reading →

Posted in In the News, Marketing, Social Media, Strategy, Tech

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Tips for Crafting Sexy, Effective Landing Pages

Posted on February 14, 2016 by Jaqueline

With it being Valentine's Day, we're all naturally thinking of how to create a sexy, effective landing page. As marketers, we know how vital these landing pages are to successful online marketing. The … Continue reading →

What Retailers Can Learn From Cyber Monday 2015

Posted on December 16, 2015 by Jaqueline

Cyber Monday 2015 was a hit for many online retailers - setting a record at $3.07 Billion and becoming the largest online sales day ever (Source: Adobe). One of the biggest surprises this Holida … Continue reading →