The Tao of Marketing, Part I: Survival of Your Business

Posted on February 16, 2015 by vanwestmedia

"Consumption is the sole end and purpose of all production and the interests of the producer ought to be attended to only so far as it may be necessary for promoting that of a consumer. The maxim is s … Continue reading →

Posted in Digital Advertising, Marketing, Strategy

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5 Things to Expect from Digital Marketing in 2015

Posted on December 30, 2014 by Tiffany

Over the past year, digital marketing has seen great changes and growth in several areas and is poised for another year of progression. Are you wondering what to expect in 2015? Blogs and articles d … Continue reading →

2015 Social Media Outlook

Posted on December 11, 2014 by Tiffany

As we wrap up 2014, digital experts are already awaiting big changes in 2015 from social platforms like Facebook and Twitter. I know what you're thinking: "Haven't they run out of ideas by now?" Nope. … Continue reading →

5 Reasons SEO Still Matters in Business

Posted on September 25, 2014 by vanwestmedia

Many clients come to us for assistance with Search Engine Optimization (SEO) on their websites and shared content. But why do successful businesses need SEO? Here are five reasons SEO matters: 1. You … Continue reading →

Sometimes the Best Business Idea is Someone Else’s

Posted on February 28, 2014 by Travis

Could copying successful business models and launching in emerging markets be the next big thing? So many technology giants and Silicon Valley legends are known for creating something out of nothing a … Continue reading →

Win $1.5 Million with Esurance Post-Superbowl Commercial

Posted on February 03, 2014 by Tiffany

With pricey commercials during the Superbowl, Esurance used their savvy saving skills by grabbing the first commercial slot after the Superbowl. They not only saved $1.5 million by purchasing this com … Continue reading →

Don’t Forget About Second Screen Superbowl

Posted on January 31, 2014 by Tiffany

As Superbowl XLVIII is approaching this weekend, everyone will gather in clusters of family and friends to watch the big game and advertisers who got commercial slots are ready to display their millio … Continue reading →

Budweiser Warms Our Hearts with “Puppy Love” Superbowl Commercial

Posted on January 30, 2014 by Tiffany

Budweiser does it again with its extraordinary marketing tactics. From one of their strongest and most-loved ads in awhile, Budweiser reprised the Clydesdale and its beloved trainer, from last year's … Continue reading →