Category Archives: Digital Advertising

How To Integrate Video Storytelling Into Your Social Media Marketing

Posted on October 13, 2016 by vwm

Video storytelling and marketing are the hottest, most influential avenues of advertising in today’s social media marketing realm. Whether on Facebook, Twitter, YouTube, Instagram, or Snapchat … Continue reading →

O Canada – Attendee Takeaways from Unbounce CTA Conference 2016

Posted on July 07, 2016 by Travis

When my CEO suggested a free trip to Vancouver attending the Unbounce Call-to-Action Conference 2016, I quickly emphasized how valuable this would be. It had been more than 15 years since I had been … Continue reading →

How Nonprofits Can Benefit from Google Ad Grants

Posted on March 15, 2016 by Jaqueline Razo

With AdWords, an online advertising solution from Google, nonprofits can receive Google ad grants upwards of $10,000 for monthly advertising to share their story with audiences all around the world a … Continue reading →

Tips for Crafting Sexy, Effective Landing Pages

Posted on February 14, 2016 by Jaqueline Razo

With it being Valentine's Day, we're all naturally thinking of how to create a sexy, effective landing page. As marketers, we know how vital these landing pages are to successful online marketing. The … Continue reading →

What Retailers Can Learn From Cyber Monday 2015

Posted on December 16, 2015 by Jaqueline Razo

Cyber Monday 2015 was a hit for many online retailers - setting a record at $3.07 Billion and becoming the largest online sales day ever (Source: Adobe). One of the biggest surprises this Holida … Continue reading →

3 Tips for Building a Social Media Audience

Posted on October 22, 2015 by Jackie R

In this day and age, social media is an essential part of reaching out to audiences and potential consumers. When it comes to a social media marketing strategy - especially for small businesses- … Continue reading →

Conversion Optimization and Lead Generation

Posted on August 24, 2015 by Jaqueline Razo

Conversion optimization is the system of continually improving a website or landing page in order to increase the percentage of visitors to a site that will convert into leads or customers. Also know … Continue reading →

Facebook’s Latest Update: What Marketers Need to Know

Posted on July 10, 2015 by Jaqueline Razo

Facebook’s ever-changing News Feed algorithm has been updated once more with new features. Last year the company updated their News Feed to allow users control unfollowing and refollowing posts fr … Continue reading →