3 Tips for Building a Social Media Audience

Posted on October 22, 2015 by Jackie R

In this day and age, social media is an essential part of reaching out to audiences and potential consumers. When it comes to a social media marketing strategy - especially for small businesses- … Continue reading →

Conversion Optimization and Lead Generation

Posted on August 24, 2015 by Jaqueline Razo

Conversion optimization is the system of continually improving a website or landing page in order to increase the percentage of visitors to a site that will convert into leads or customers. Also know … Continue reading →

Facebook’s Latest Update: What Marketers Need to Know

Posted on July 10, 2015 by Jaqueline Razo

Facebook’s ever-changing News Feed algorithm has been updated once more with new features. Last year the company updated their News Feed to allow users control unfollowing and refollowing posts fr … Continue reading →

The Tao of Marketing, Part I: Survival of Your Business

Posted on February 16, 2015 by vanwestmedia

"Consumption is the sole end and purpose of all production and the interests of the producer ought to be attended to only so far as it may be necessary for promoting that of a consumer. The maxim is s … Continue reading →

Posted in Digital Advertising, Marketing, Strategy

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5 Things to Expect from Digital Marketing in 2015

Posted on December 30, 2014 by Tiffany

Over the past year, digital marketing has seen great changes and growth in several areas and is poised for another year of progression. Are you wondering what to expect in 2015? Blogs and articles d … Continue reading →

2015 Social Media Outlook

Posted on December 11, 2014 by Tiffany

As we wrap up 2014, digital experts are already awaiting big changes in 2015 from social platforms like Facebook and Twitter. I know what you're thinking: "Haven't they run out of ideas by now?" Nope. … Continue reading →

Posted in Digital Advertising, In the News, Social Media, Tech

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5 Reasons SEO Still Matters in Business

Posted on September 25, 2014 by vanwestmedia

Many clients come to us for assistance with Search Engine Optimization (SEO) on their websites and shared content. But why do successful businesses need SEO? Here are five reasons SEO matters: 1. You … Continue reading →

Sometimes the Best Business Idea is Someone Else’s

Posted on February 28, 2014 by Travis

Could copying successful business models and launching in emerging markets be the next big thing? So many technology giants and Silicon Valley legends are known for creating something out of nothing a … Continue reading →