Category Archives: Digital Advertising

How Nonprofits Can Benefit from Google Ad Grants

Posted on March 15, 2016 by Jaqueline Razo

With AdWords, an online advertising solution from Google, nonprofits can receive Google ad grants upwards of $10,000 for monthly advertising to share their story with audiences all around the world a … Continue reading →

Tips for Crafting Sexy, Effective Landing Pages

Posted on February 14, 2016 by Jaqueline Razo

With it being Valentine's Day, we're all naturally thinking of how to create a sexy, effective landing page. As marketers, we know how vital these landing pages are to successful online marketing. The … Continue reading →

What Retailers Can Learn From Cyber Monday 2015

Posted on December 16, 2015 by Jaqueline Razo

Cyber Monday 2015 was a hit for many online retailers - setting a record at $3.07 Billion and becoming the largest online sales day ever (Source: Adobe). One of the biggest surprises this Holida … Continue reading →

3 Tips for Building a Social Media Audience

Posted on October 22, 2015 by Jackie R

In this day and age, social media is an essential part of reaching out to audiences and potential consumers. When it comes to a social media marketing strategy - especially for small businesses- … Continue reading →

Conversion Optimization and Lead Generation

Posted on August 24, 2015 by Jaqueline Razo

Conversion optimization is the system of continually improving a website or landing page in order to increase the percentage of visitors to a site that will convert into leads or customers. Also know … Continue reading →

Facebook’s Latest Update: What Marketers Need to Know

Posted on July 10, 2015 by Jaqueline Razo

Facebook’s ever-changing News Feed algorithm has been updated once more with new features. Last year the company updated their News Feed to allow users control unfollowing and refollowing posts fr … Continue reading →

The Tao of Marketing, Part I: Survival of Your Business

Posted on February 16, 2015 by vanwestmedia

"Consumption is the sole end and purpose of all production and the interests of the producer ought to be attended to only so far as it may be necessary for promoting that of a consumer. The maxim is s … Continue reading →

Posted in Digital Advertising, Marketing, Strategy

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5 Things to Expect from Digital Marketing in 2015

Posted on December 30, 2014 by Tiffany

Over the past year, digital marketing has seen great changes and growth in several areas and is poised for another year of progression. Are you wondering what to expect in 2015? Blogs and articles d … Continue reading →