When it comes to internet marketing, paid search advertising through pay-per-click (PPC) and search engine optimization (SEO) come to mind as they are the most effective tactics. Many real estate agents realized the potential of these methods for great placement and the best exposure on search engines in the shortest amount of time possible.
In the world of real estate, timing is everything as great places at amazing prices come and go quickly. A home is a sanctuary and a place of comfort that people purchase for a long period of time. People want reliable real estate agents that provide the best places at the most reasonable prices. The myriad of agents in a city make it difficult for an agent to stand out above the rest, unless he is the top grosser in a large firm or something of the sort. Paid search advertising changes the game as agents can advertise themselves easily on popular search engines for clients to find. The image below portrays how PPC works from a visual standpoint.
As you can see, PPC isn’t controlled by popularity but rather through the use of paying others to get your services started. This makes the playing field easier for those who just joined the game of Real Estate and gives them a chance to make something of themselves from the get-go. Obviously, using PPC for your entire career isn’t practical. PPC is meant for start-ups and small businesses to make a name and present themselves to the public. Once their image is out there, it is their own responsibility to positively influence their client base.
It’s important to understand the effectiveness of PPC as the advantage of it is so beneficial. Paid search management is also necessary as it researches your industry and the keywords relevant to your company and competitors. By having original, descriptive copy with such keywords, you will be linked to the right clients rather than poor-click conversion rates. There are many other job fields similar to real estate that depend on timing for success and this method brings you to the attention of the right people the quickest.
For more insight, check out our e-book “The Essential Guide to Internet Marketing“!